Danica Patrick is known for her racy, sexual, strip club type ads for Go Daddy; her main NASCAR team sponsor. Patrick’s primary sponsor epitomizes the idea of “sex sells,” as they ramp up the raciness in all their promos, especially the Super Bowl advertisements. Danica Patrick will not be doing so in 2014; neither will any of the other stars of the Go Daddy series of ads.
Danica Patrick will of course be starring in another Super Bowl ad of course.
Go Daddy announced plans to air two spots during America’s biggest unofficial holiday game, but without any sluttiness.
From Arizona Central:
Even Danica Patrick, who will also return for the eighth consecutive year, will no longer be relegated to the role of sex kitten. Both of GoDaddy’s Super Bowl spots will be humor-laden with a new brand message — but drop all sexual suggestiveness.
“We have to move on to the next phase,” says Barb Rechterman, chief marketing officer. “We polarized some. I understand that. But I’m not ashamed of our past. Now we need to take this brand to a new level.”
Yes, this is the same company that last year aired a 30-second Super Bowl spot solely focused on supermodel Bar Refaeli planting a lengthy French kiss on a flummoxed nerd.
Paul M. Banks is the owner of The Sports Bank.net, an affiliate of Fox Sports. He’s also an analyst for multiple news talk radio stations across the world; with regular weekly segments on NBC and Fox Sports Radio. Follow him on Twitter (@paulmbanks) and RSS