Chelsea FC Announced Antonio Rudiger Arrival in Extremely Clever Manner

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At first glance, what follows appears to be a simple promotional tweet from Chelsea FC. Given how much it resembles a standard run-of-the-mill advertisement Twitter posting, many internet users just simply passed it over. That’s a shame given how clever this is.

Chelsea Football Club announced the arrival of their second summer transfer window signing, AS Roma and Germany Defender Antonio Rudiger, via this short video about a father and son visiting the official team store; take a look:

It’s a lot more unique and memorable than just the usual photos of new player signing his contract at a table, or holding up his new shirt in front of the team logo wallpaper. Those tweets, featuring Antonio Rudiger, followed after this one. Chelsea are very excited about their new Nike kit for 2017-18, which they made quite a big deal about last week when it was unveiled last week.

Read up more on it at this link.

Paul M. Banks runs The Sports Bank.net and TheBank.News, partnered with FOX Sports Engage Network and News NowBanks, a former writer for the Washington TimesNBC Chicago.com and Chicago Tribune.com, currently contributes to WGN CLTV and KOZN

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