David Berson has been named President, CBS Sports, it was announced today by Sean McManus, Chairman, CBS Sports. Berson is a Michigan Man; having done his University days in Ann Arbor, MI.
This is great news for Kate Upton, the Wolverines biggest fan. Well, maybe it is, maybe it’s not. When you’re Kate Upton, you get a lot of great news. Berson joined CBS Sports in 2011 as Executive Vice President, CBS Sports and President, CBS Sports Network. In his new role, Berson will continue to report to McManus and will be involved in all aspects of CBS Sports’ day-to-day management and will also continue to lead CBS Sports Network.
Berson also launched numerous shows such as NFL MONDAY QB, the first NFL programming to be featured on the Network, ROME and LEAD-OFF. He also added new programming for CBS Sports Network around CBS Sports’ major events including Super Bowl XLVII, and the NCAA Final Four. Also, he was instrumental in bringing Jim Rome and Doug Gottlieb to the CBS Sports family.
Berson worked 16 years at ESPN, where he began his career as an intern during college and later worked in various capacities in programming, affiliate sales and marketing, and business development. When he left ESPN, he was Executive VP, responsible for programming strategy, scheduling, and development for all of ESPN’s domestic television networks.
Paul M. Banks is the owner of The Sports Bank.net. (“Quasi-endorsed” by Philadelphia Eagles Coach Chip Kelly) He’s also an author who also contributes regularly to MSN, Fox Sports , Chicago Now, Walter Football.com and YardbarkerFollow paulmbanks