Whether you love or hate (or find apathy for) the All-Star Game, you have to realize it’s in serious long-term peril. While you’re entitled to your own opinion, you’re not entitled to your own facts. And here are some critical numbers and interpretation of those All-Star game numbers from Richard Deitsch of Sports Illustrated:
Viewership for the All-Star Game is hemorrhaging and in more unpleasant news for Fox Sports, the All-Star Game viewers are also getting older. A brief snapshot of the downward trend: The game drew 28.2 million viewers in 1985. Twelve years later, the first time Fox aired the game, viewership dropped to 16.7 million viewers. The audience fell to 12.3 million in 2005 and last year the game drew 11.0 million viewers, up slightly (10.9 million) from 2012. Last year’s viewership increase stopped a three-year decline in viewership but the game concluded as the third-least watched MLB All-Star Game in history.
Perhaps most disturbing: Sports Business Daily reported the average age for last year’s All-Star telecast was 53, the highest mark yet for the game. Given the 18-to-49 adult demo is the money demo for sports broadcasting, this is not a good trend.Follow paulmbanks