Premier Brands, today announced that the Company has developed Bad Boy Vodka, a Dennis Rodman branded vodka. Yes, that’s right a Dennis Rodman themed vodka. Funny, I thought “The Worm” would be naturally launching a line of tequila.
A photo of Rodman accompanying the press release is here
Basketball Hall of Famer Dennis Rodman’s “bad boy” reputation was the impetus for branding the spirit. Which I’m sure is “As Bad as I wanna Be.”
Bad Boy Vodka will be exclusively sold and distributed through Premier Brands’ distribution channels, starting in California on July 27th.
Here’s the boring made-up quote from Dennis Rodman in the statement:
“Bad Boy Vodka characterizes a tough and edgy, yet smooth and classic taste; a perfect representation of whom and what I am all about,”
stated Dennis Rodman.
To quote Kent Brockman on The Simpsons. “This barely qualifies as news.”
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